Trucking is a roughly $700 billion industry employing nearly 8 million people across America. But how does a carrier with 100 trucks compete with giants that might have 3,000 to 4,000 at their disposal?

Kevin Ramroop, chief financial officer of Express Dedicated LLC, turned to technology. “We were re-engineering our business to make ourselves a more efficient company,” Ramroop says. “How do I make it easier for my employees to give me the information that we’re looking for? And how do we simplify the steps, the process and the procedure for gathering that information?”

Using Alexa for Business, Express Dedicated built a custom skill that collected crucial data—everything from driver locations and traffic on potential routes to the overall profit and productivity of individual trucks—and made it available on a single, voice-activated platform. Previously, such information was only accessible via manual processes across a number of disparate systems. The simplicity of the voice interface virtually eliminated a once-formidable learning curve.

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